NextEra Energy Inc. started becoming a green giant in 2002. At the time wind was still a more expensive way to generate electricity than coal, but not drastically so. NextEra had no doubt seen the cost dropping quickly and figured it would keep the same trajectory in the future. In short order, it put a similar strategy into a batch of solar plants. To learn more, read “Next Era’s Bet on Renewable Energy Was a Winner All Along.” Reading this article could require a subscription. 

Key Takeaways

  • NextEra Energy was betting, essentially, on Wright’s Law, a theory of industrial production born, like the utility, in the 1920s. Wright was studying airplane makers and found that with each doubling of capacity, cost declined by a similar amount. Essentially: if you build it, you will save.
  • Not only did NextEra utilize Wright’s cost curve correctly, but it leveraged government subsidies – often at the state level – to build plants before they would be profitable on their own. 
  • NextEra’s wind and solar farms, now scattered across about half the U.S., produce enough power to energize Greece. The company has plans to nearly double its renewable capacity to be able to power 11 million homes, which is about 10 percent of the country. 

Path to 100% Perspective

Visionaries have a valuable skill set which allows them to study the past and present trends as well as “lessons learned” to develop strategies for the future. NextEra has proven to be a trailblazer for utilities in their deliberate and ambitious approach to transition to renewable energy. Their investments are aligned with their increasing goals, which is proving to serve as an example to organizations throughout the energy sector.


Photo by Jason Blackeye on Unsplash