Major companies with ambitious clean energy goals face a complicated set of options for how they ought to prioritize their efforts over the coming decade. Should they make their own electricity supply as clean as possible, or should they focus first on cleaning up the dirtiest power grids? To learn more, read, “Should Google and Microsoft focus on sourcing their own 100% clean power or cleaning up the dirtiest grids?”
- Google’s 24/7 clean energy pledge, made a year ago, which sets a 2030 deadline for powering its data centers and corporate campuses with 100 percent carbon-free energy every hour of the year.
- Microsoft followed up earlier this year with a 100/100/0 pledge to match 100 percent of its corporate power consumption with zero-carbon resources 100 percent of the time by decade’s end.
- Maximizing corporate carbon reductions has been gaining traction in recent years: investing in clean energy projects based on their “emissionality,” or their ability to directly reduce carbon emissions
Path to 100% Perspective:
Clean energy goals along with clean energy investments is accelerating the decarbonization journey by putting a focus on decreasing carbon emissions. Google and Microsoft have been making headlines for their clean energy efforts for several years. Each organization has been able to promote their 100% achievements within the past five years. The path to 100% renewable energy does not look the same for every organization, community or region, but the steps to decarbonization are similar. Investing in renewable energy as well as clean-technology is consistently producing clean energy solutions as well as additional pledges and milestone accomplishments.
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